Choosing A Name For Your Carpet Cleaning Business
One of the most valuable marketing tools you will ever have for your carpet cleaning business is your company’s name. A well-chosen name can work very hard for you while an ineffective name means you have to work much harder at marketing your carpet cleaning business.
The name you choose to operate under should very clearly identify what you do in a way that will appeal to your target market. It should be short, catchy, and memorable. It should also be easy to pronounce and spell! (People who can’t pronounce your company name may use your service, but it’s highly unlikely they will ever refer your business to their family, friends and neighbors.)
Choosing a great business name is the first step branding your business.
Choose a name that is professional and official in stature. We have all seen names like AAA, A1, Discount etc.. This outdated strategy to try to be first in the local yellow pages is a tacky fly by night way to market and in the long run is an unwise branding effort.
Choosing a great name is not an easy task. Our suggestion is to get your entire family and/or close friends involved in the process. Brainstorm and make a list of every name you can think of that might possibly work. List them all. What should surface is a name that reflects who your business is, what it does and is easy tell people about. If you feel a little uneasy about mentioning your business name you definitively have the wrong one. In other words, choose a name you can be proud of.
Naming your carpet cleaning business is without a doubt a creative process and it helps to take a systematic approach. Once you’ve decided on a name, or at least narrowed down the list to a few possibilities, take the following steps:
- Check the name for effectiveness and functionality. Does it easily and properly convey what you do? Is it easy to say and spell? Is it memorable in a positive way? Ask several of your friends or colleagues for theiropinion.
- Search for potential conflicts in your local market. Find out if any other local or regional business serving your market has a similar name that might cause a conflict or public confusion.
- Check for legal availability. Exactly how you do this depends on the legal structure you choose. Typically, a sole proprietorship or partnerships operating under a name other than that of the owner(s) are required by the county, city or state to register their dba (doing business as) or what some government agencies call your “fictitious” name. Even it it’s not required, it’s still a good idea because registering would prevent anyone else in your market from legally using the same name. Registration procedures vary by state so a good place to start is with your county clerk’s office.
- Corporations usually operate under their corporate name. In either case, you should check with the appropriate regulatory agency in your state to be sure the name you want to use is available.
- Check for use and availability on the internet. If someone is already using that name in their web address, it’s probably a good idea not to use it at all. The use of your name by another company could be confusing to your customers.
- Check to see if the name you want to use is trademarked by another company. This is easy to do by doing a trademark search at: http://www.uspto.gov.
Once the name you’re settled on passes these tests, you should protect it byregistering it with the appropriate county and/or state agency and immediately secure the website address (URL) for you name.
Securing a website address or URL for your Carpet Cleaning Business
Securing a URL or web address is as easy as going online to any or the hundreds of online registries. Most of them offer a search to check availability for the name you want. If the name is available, simply purchase the domain. This will automatically take the name off the market and register it for you. Here’s a great place to check for available domains.
A URL (your business website address) shouldn’t cost more than about $10 a year, and should only take a few moments to purchase. We recommend purchasing your chosen domain for a minimum of 24 months. Why? Because when it comes to search engine ranking, one of the factors that can help your business website get a higher page rank (and better placement – especially on Google Places – a key marketing strategy for your carpet cleaning business) is expiration date of your URL. In other words, a URL that will expire in less than a year isn’t looked at with as much relevance as a URL that expires in 2 or more years.
Remember having ‘your city name” and the words “carpet cleaning” in the web address will help the search engines find your business and can also help expedite higher search engine ranking – especially for local search engine results.
If you would like, we’ll be happy to brainstorm the name selection challenge with you and give our 2 cents worth. We have tons of experience with this and can provide a lot of inside information that can help with your choice of both a company name and website address.
Just give us a call at (530) 217-3791. We’re here to help!